Collaborated with The AA’s Marketing and Innovation team to design and develop web pages, enhance design systems, and refine brand guidelines. Created reusable UI components and design patterns to ensure consistency across digital products, while also managing print design projects from concept through completion, aligning deliverables with business and marketing objectives. Responsibilities spanned UI/UX design, visual design, and brand development.

Developed a broad range of marketing communications, bringing them to life through visual storytelling and interactive experiences. Designed user journeys for sign-up flows, maintained brand consistency, and integrated motion graphics to boost engagement and create immersive experiences.

Don’t let car troubles ruin your day

Streamlined User Experience

Led the redesign of Vixa.co.uk’s homepage, implementing a user-centric layout that emphasizes key content and reinforces the brand story. Conducted A/B testing to validate the new design, which emerged as the winning variant and delivered a more intuitive, streamlined user experience.

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Your always-on car health assistant

Conversion-Focused Landing Page Design

Designed and developed targeted landing pages for Vixa, strategically crafted to communicate the brand’s purpose and resonate with the audience. Leveraged keyword research and SEO insights to optimize content around high-value search terms, driving engagement and conversions.

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No guesswork, no surprises

Social Media visual design

Created engaging Instagram carousel visuals by developing custom graphics, icons, and curated photography. Managed photo sourcing and editing to ensure cohesive, on-brand content that captures audience attention.

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